In today’s highly competitive market, having a high performing and fast loading website is the key to stay ahead and accomplish the ideal goals. Only through top rankings, conversion rates, and better engagement with the target audience can you achieve the goal.
It can be said that with the faster loading website, you will have higher income & vice versa. So, how can you optimize your website the correct way? Or why do you need to optimize your website at all?
Read the facts below to get a clear understand of website optimization’s significance and its ways.
Why Is Website Performance Optimization Important?
With the most recent advancement, more and more business owners optimize their websites to accomplish the ideal results. It’s because the first impression is what makes the visitors return to your site. But you need to know that it is not just a good web design or content that gives an outstanding impression to the visitors, however it’s also the website display and speed that attracts them.
If you have a slow website, you website repute is going to get affected a lot. While on the other side, with the high display website speed, more and more visitors will visit your website, increasing your lead generation and eventually customer acquisition.
Now that we are aware of the significance of fast loading websites, it is time to slow you how to optimize your website for better performance for both visitors & Googlebot
. But before we move on to that, let’s take out the top three advantages of a better performing website.
According a recent study, about 79 percent of the total website users won’t go back or visit a website with lagging or slow loading issues. Additionally, it was found that a populace group of more than 60 percent who selects to shop online considers the website performance as a fundamental part of shopping from the website and staying faithful to them. In basic words, it can be said that a fast loading website is going to bring in top quality leads for you.
Search Engine Visibility
When Google attempt to rank your website in its search engine, it looks for various factors. One of the essentials is speed. It measures that time the website takes to load & display results one the net. The Google algorithm does not suggest websites that take long to load. They associate them with bad experiences to customers, therefore downgrade them during ranking.
Better User Experience
The website’s loading time can essentially affect your website ranking and reduce the number of your trusty visitors. As we know, no one likes to waste that time, and you must have a fast loading website to make sure you get a high number of customers daily.
Things to Improve Website’s Performance Optimization in 2021
Having clear why website optimization
is necessary nowadays, let’s move onto the vital part – what can you do to make your website performance better in 2021?
Look into the top 10 things you need to consider for optimizing your website performance.
#1: Decrease the Number of Plugins
For those website owners using WordPress, you should avoid using any needless plugins
. Most of the plugins come with numerous junk codes and files that can damage your website’s loading speed
. Your website will load all these files & codes to reduce the performance, and you can lose your important client.
Therefore, to reduce the impact, a bit is superior to consider using only those of extreme importance. Moreover, consider removing the plugins that take a fair amount of storage space in your database. When done, ensure to gauge your server performance frequently. With this, you will have an thought which of your plugin is taking time to load.
#2: Optimize Your Images
The next most important thing you need to do is stay updated on the src attribute
& the image size posted on your website. Better try avoiding oversize images that can considerably affect your website loading time. It is also superior to consider using recently discovered image formats like Jpeg XR RP for resizing the image. Using the new image format, you can lower the image loading time and ultimately improve your website performance.
#3: Decrease the Number of Redirects
In case you have a consistent resource locator that redirects the visitors to a particular websites, then the redirect time will be high. However, by reducing the number of redirects on your website, you can considerably decrease this loading time. Furthermore, ensure you don’t have more than one redirect. Additional, it is desirable to minimize the sub domain numbers you are hosting. One done, the final thing you need to do is consolidate all of your style sheets into one.
#4: Fix the Broken Links
Broken links can considerably damage your website’s reputation. They appear to the user in 410/404 error
, which consumes their time, leading them to avoid revisiting your website. Consequently, it is superior to repair those broken links as those errors can stifle the search engine, which can ultimately rank your website lower.
To fix this problem, you can use a broken link checker to analyze & perform back to back web development to determine any such problems. You can follow some key metrics to track the overall success rate of your website.
#5: Consider the Content Delivery Network
Content delivery network
or CDN is a universal network serve that provides the users with content proficiently and efficiently. The server, giving the users helpful content, boost your website performance. Using CDN, you can get help in storing content in the cache memory, guaranteeing faster delivery of content and improved website performance.
#6: Consider Using a Caching Plugin
Cache plugins are used to monitor what your guests are doing. They stay updated with the user’s every day activities and make themselves accessible for the users interested in similar services. Using this plugin will get better your website speed by more than four times & will help you rank your website higher quickly.
#7: Optimize Your Code
To make sure you have a fast loading website, you need to see that the code you are using is flawless. It can do it by visiting that the code had got no white spaces & comments. In case you find some of them, there is nothing to be concerned about. They can basically remove needless codes without affecting your website.
You must know that the serves do not mind how your code looks until it’s free from errors. So, try using open source tools to write and read web data & excel in using C#, making your website light and fast.
#8: Restrict Hotlinking
Hotlinking is one of the most well-liked ways of stealing bandwidth. It generally happens when some other website is directing a link to an image present on your website. When they get triumphant in hotlinking the image loading time increase consequently, affecting the performance of your website.
It is very common to suffer this problem when different websites are linking to your websites targeting images. Therefore, it is better to utilize custom made images frequently. It will assist you keep off with your website performance & speed.
#9: Categorize Your Landing Pages
Directing the visitor’s to the ideal pages will build the economic valve of your website. Subsequently, it is desirable to avoid including everything on the website homepage. Better incorporate links that direct the visitors to other landing pages. But don’t forget to include a call to action buttons & contact details on the landing pages for improved website performance.
#10: Avoid Resizing the Images in Code
Like mentioned previously, you need to see that the image you are using on the website is small & resized. But you don’t need to open your code and start the resizing process. It is suitable to download the images and then resize the using software like Pixlr
, Adobe Photoshop. Once you accomplish the optimized vision, you can upload then back on the website. Hopefully, by doing this, the download speed will reduce while growing your website performance.
Eventually, all you have to do is constantly monitor your website performance. Nevertheless, it is only through a high-quality check on the account to optimize your website better. But unfortunately, numerous website owners skip this step, losing their possible leads due to their slow loading websites. You need to remember that if your website performance is creating problems, you have to determine the issue or let your competitors win.
Once you execute all the ten measures mentioned previously to improve the website performance, you will see an extreme improvement in your website speed immediately. All you have to do is take out a few hours from your busy schedule & check the performance yourself. Or better consider taking help from the experts to improve your website’s performance.