SEO, as well known as Search Engine Optimization, is the method of improving or enhancing the traffic of a website through numerous strategies, practices, and actions.
As there are different types of Search Engine Optimization that SEO experts deploy in their techniques, including On-page SEO, Off-page SEO, Technical SEO, however Local SEO has great importance for those businesses that have their physical appearance.
What Is Local SEO?
If you are running a business with a physical appearance as well as providing services in a specific area, consider appointing local search engine optimization services from an excellence SEO Company. Local SEO is all about assisting people find your business locally on search engines like Google or Bing for the services they are searching for in their area.
This kind of SEO improves your local business’s position or ranking in local search engine rankings by utilizing different strategies. According to research, almost 75% of internet users don’t go on the second page; they choose what they need on the first page results. That’s why improving position in local search engines is basically an important task when it comes to taking a business to the next level.
Most Important Local SEO Tips
Although various factors and tips affect your business’s ranking in search engines, this article will summarize the Top 10 Local SEO Strategy 2021 that will help you improve your business locally against the national or international level.
Create a Google My Business Page
When it comes to local SEO, the essentially step in the entire process is creating Google My Business Page. It is regarded as more significant than email marketing, social media marketing, or other advertising mediums. For improving Google My Business (GMB) page performance, use local keywords in content, create high quality backlinks, and claim local directory listings. Complete it with a phone number, physical address, working hours, and other essential information.
Match You Name, Address, Phone Number on GBM with Your Website
If you need to improve your website’s ranking in local search engines, and then keeps the same NAP (Name, Address and Phone Number) on GMB with your website. Keeping the facts the same will assist search engines collecting precise data regarding a business. Also, keep the same template of NAP same on other local directories and backlinking websites.
Claim Your Local Listing on Bing Places & Yelp
Most businesses don’t think about Bing SEO; however, it is third largest search engine after Google & YouTube. So fill the essential form like GMB on Bing Places, and then verify your business location. Some like that; Yelp is additionally a trusted website with 80 million users each month. It is a free website at a essential level, so make your business’ account here and ask customers to write honest reviews on it.
Get Reviews from Your Clients
Getting superb and trusted reviews on Google My Business page is not only fundamental for improving local search engine rankings, however it also motivates other visitors to buy form you. For this process sending text messages or email to your customers and asking them for writing reviews on your Facebook, Google, or Yelp page is the best practice.
Optimize Voice Search
With the increase in the trend of voice search on Google Assistant, Amazon Alexa, or Apple’s Siri more businesses are making their voice search optimization strategies. Besides, it is a fundamental fact that over 80% of voice searches are location prevailing. During doing voice searches, customers use long-tail keywords, so ensure your content tone should be conversational.
Create Location Pages on Your Website
When it comes to local SEO, your website’s location pages also play an important role in it. Add Google My Business base location page on your website and add essential information like –
- Address and Phone Number
- Business Hours
- Other Available Options
Website Submission in Local Directories
Website submission in local directories for improving local SEO is practically necessary. There are various categories and types available on these websites; choose one that completely suits your business and create an account. Make sure you submit your website on those local directory websites with high domain authority & page authority.
Make Your Website Mobile Friendly
According to stats for desktop vs mobile users, more than 50 percent of traffic came from mobiles on websites. Making a mobile friendly website increases not only websites’ traffic but additionally improves local search engine ranking. Google prioritizes a website that is mobile-friendly because it gives users an awesome experience.
Do a Local SEO Audit
Doing a local SEO audit is the most excellent practice as it reveals what’s wrong with your website or page. This audit will provide you further information regarding competitors, On-Page SEO performance, backlinks, & social signals. Following to conducting an entire local SEO audit, determine an inclusive regional search engine optimization strategy or campaign for your website, & comprehend the audience’s requirements that search locally.
Improve Your Presence on Social Media Websites
Taking too lightly the importance of social media for local SEO is the most vital fault. Latest research discloses that social media websites have 2.8 billion active users. When customers look for local services or brands, social media profiles as well appear in search results. Set up your business profiles on well-known social media website like Facebook, YouTube, LinkedIn, & Twitter and add your location or address on them precisely, same as GMP or Yelp.
Find Out More about the Latest SEO Trends & Techniques
Search engine optimization is only receiving more complex, as the above list makes clear. The days of just optimizing keywords & Meta titles are long gone. With SEO’s current trends, you have to consider everything from voice control to video SEO. Metrics are continually changing, and it’s critical to stay on top of your place in the rankings. The right SEO tools can help you get the information you need to guide a smart local SEO strategy.
If you’re interested in local SEO to improve your rankings & site traffic for your business but don’t have the time to work on it, Star Web Maker team of digital marketing experts are here to help! Contact us @ 7982253158 today to get started.