Websites are the main assets of a company to have an identity on the web; they work as the face of your brand and services today, the first impression of the products and service provider for the consumers more so. Yes, the fact "First impression is the last impression" makes it true in terms of having an impressive and eye-catching website to give exploration to the readers and customers. It makes big possibilities for chances and profits for a company.
So, it has become very important that the brand website tells the correct language and gives a clear picture. The website design should be user-friendly, engaging and impressive. Gripping content and good design topped by user-friendly experience is the formula to a website that generates ideal ROI.
Yes, creative and effective web design is not just a choice it can be planned, implemented and executed. Getting a flexible website is very valuable for all in light of the fact that there will be no compelling reason to make custom made and separate sites committed for mobile users only. They will probably assemble one website which will present the need effectively for different browsing platforms.
Every web space is edgy for consideration and unfortunately, they get just 5 to 10 seconds of it all things considered, in that short amount of time, you need to catch their eye and if you are good in holding the visitor you will have one more moment or two to present the various information. The predicted trends for 2020 are that many sites will include the "editorial layout" which will empower the visitors and guests to find information on the site all the more effective.
Let's have a look at the specific website design trends of 2020:
- CSS3 animation
- Personalized illustration design
- Design tools
- Video background
- Responsive design
- Gradient design
Web Design Trends in 2020 | CSS3 Animation
The enhancement of animation in the last two years has been very fast. The use of CSS3 technology makes traditional web design easy to use and more vivid. Last year in the Forbes web design trends, CSS animation was taken as the most powerful trends in web design in order to get high user engagement. Since CSS3 animation is taken relatively new in the user interface section, there is a big space for its enhancement and development in the web applications and web design.
Web Design Trends in 2020 | Mobile-First
Every year Google updates its algorithms, which is based on prioritizing links and content from mobile site pages. Also, the trend is the same in 2019, and web designers need to focus on the mobile version of websites. Additionally, SEO is not only the fact that stats the priority of website designs. Data demonstrates that more than 50% of worldwide web traffic comes from mobile devices. As the mobile user base is very wide, search experience and good visual effects are also decent factors require to be focused while designing a website.
Web Design Trends in 2020 | Visual illustrations
Based on various statistics, the visual illustrations on the user is 6 times more effective than that of traditional photography. The illustration should be applied to the homepage, progress page, waiting for the interface, new user guidance etc. The popularity of this mechanism is increasing day by day and pushing designers to develop their best.
As a type of visual communication for present-day websites, personalized illustration design is more fascinating than the abstract content. It has a heavier visual effect and more brand features, which help pass on a more profound brand idea. With bold colours and unique illustrations, it is easier to leave an amazing impact on the user.
Web Design Trends in 2020 | Mainstream Design Tools
Use of various design tools is very necessary for the foundation of every website. As effective and functional design tools never get down. Some of the design tools are as follows:
- WebGradients - Gradient tool
- Mockplus - Rapid prototyping tool
- FontMap - Font tool
- Sketch - UI interface design tool
- AE - Powerful dynamic visual processing software
- Mockplus iDoc - Brand new design handoff tool
Web Design Trends in 2020 | Dynamic Full-Screen Video Background
One of the best ways to get the attention of customers is to develop a website with a video background that is dynamic. Definitely, moving objects are more attractive as compared to images or short videos. It is also very easy to convey your information to the users by using these objects. In fact, videos help to increase the time of the user on a page in this manner it also lessens the bounce rate of a website.
Web Design Trends in 2020 | Speed
Not more than 4 seconds, a user decides to stay or leave a website. In this way, the design of your website should be very attractive but easier to upload before the user. Various statistics show that users are not interested in those web places who take more than 3 seconds to load. Furthermore, because of the speed update algorithm stated by Google in 2018, it is necessary for designers to lessen the load time of web pages in order to improve their search engine rankings. So speed is a must considered need of today.
Web Design Trends in 2020 | Responsive Design
The fast development and growth of reading devices in recent years - desktops, wearable, TVs, tablets and mobile devices - has made designers know that responsive design must be one of the most important and powerful web design trends in 2020.
Mobile design or responsive design got rapid popularity when Google began highlighting mobile-responsive websites in 2010. Now, as we know that mobile users are increasing every day and exceeding the number of desktop users, Google has already announced the big change in its algorithms that prioritizes mobile-first indexing. This pushed companies and service providers to design their web places in the responsive mode in order to support mobile users.
Web Design Trends in 2020 | Gorgeous and Bright Gradient
In recent years, fluid and gorgeous gradient have become quite popular. So, even if you have a single colour then it should be a rich layered structure with the assistance of different images and gradients, resulting in amazing and pleasing user experience. The utilization of bold illustrations and bright gradients will be one of the trend colour combinations in 2020.
Summary: Following the above points are the latest web design trends for 2019. Designers should capitalize all these points in order to make unforgettable bold and unique designs. Keep an eye on all the trends and get the maximum user intention for a better ROI and traffic.