Do you know? 97 percent of customers look online for local businesses.
If you run your business without having a website, you may be missing those huge numbers of consumers. Gone are the days when people used to pull out the huge Yellow Pages to find your business.
Website is your web address over the Internet. It is somewhat like an online counterpart to your physical address. It is true that numerous businesses are building mobile apps that are less expensive when made with software like the app prototype tools. However the website has its own importance as it helps you achieve more customers than a mobile app. SEO practices for example niche edits & guest posting help gain organic traffic to a website.
If you do not have a website for your business, it means that your business doesn’t exist for that 97 percent of Internet users.
The website not only provides information about your business but additionally improves credibility and increases your sales. Furthermore, you can have a multilingual website, therefore that people visiting your website can see the content in their own language and you don’t lose your potential customer.
Here is a rundown of the benefits of having a website for a business.
#1: Helps Establish Business Credibility
The website represents your online business address. This is a place where your client, customers as well as associated visit to find you on the web.
Your “HOME PAGE” stands for your branded value proposition whereas the About Us page gives information about your business. The Contact Us page shows your locations & contact numbers.
In this way, it proves to online customers that your business exists, thus improving your credibility.
Having a business website makes your business more credible than online directories as well as social media pages. According to one survey, 84 percent of customers considered the company’s website more trustworthy than social media pages or online submission.
#2: Improves Your Online Presence
A website takes your business beyond the local boundaries to the potential customers global. Simply put, a website will make your business visible to the whole world. Making your offerings available worldwide can increase your business and revenue too.
There are 3.5 billion people or 47 percent people are online daily, accounting for the world’s half population. They are looking for information, sharing on social media, or using e-commerce websites. This number will be on the rise because of the ever-increasing reliability of technology. You can simply imagine what you could lose if you did not have a website for your business.
In addition, you can improve your online presence by hiring a good Online Marketing Company that not only helps in bringing your business in front of a targeted audience but will additionally manage the online review of your business.
#3: Provides 24/7 Accessibility To Your Customers
You are likely to turn customers away because of your closing time. Right?However this is not the case with your website.
The website can be accessed 24/7, which means your customers can visit it anytime, anywhere. They can purchase your products, or research your services without having to wait until your physical store is open. You will be reachable to them all the time. In addition, a quick response to the customer's queries with the help of the Live Chat option really increases the trust of the audience in your business as they know, you will be there for them whenever they have any question and they will certainly get the required solutions.
#4: Supports your analytics
With a website, you can track the whole thing that is taking place over it through the use of analytics tools. You can look at how lots of people visit your site a day, or how many users have emailed you. It assists you know the demographics or origin of your customers.
You can create better marketing strategies based on this data and boost your sales or chances of achieving the targeted goals.
#5: Empowers Your Customer's Services
Customers can send your email or post query via online forms available at your websites. Numerous websites have FAQ (Frequently Asked Questions) section to provide basic information to the users. Getting immediate response saves customers time & hassle, encouraging them to post positive feedback. On the other hand, websites assist you reduce customer service costs & time.
#6: Minimizes Operational Costs
You can use the website to sell your services as well as products directly to customers. In some cases, the website eliminates the need for “brick-and-mortar” stores that include operating costs linked with staff, rental, and utilities. And it is actually useful when you have to operate manifold stores across the city. Removing these high costs helps you save prices. In addition, the website acts as an internal forum therefore that you can interact with your employees, eliminating the require for meetings & travel costs.
So you should have understood the benefit of having a website for your business. It helps you make leads; increase sales; and get better your brand value.To gain greatest benefits from having a website, you need to work on the points given below…
- Link your website to Google My Business
- Make your website load faster
- Use applicable keywords in your Meta descriptions, URLs & page titles
- Create backlinks to your website
- Add social media icons on the website
- Make your website mobile responsive as more consumers search online using their smartphones. Or you can make a mobile app (if your budget allows). The mobile prototype tool lets you create interactive designs & mockups.
We “Star Web Maker” offer professional web design services at affordable rates to assist your business attract more visitors and keeping them on your site! More than beautiful design, we make websites with a full strategy designed to turn your site visitors into customers.
As many as 82 percent of customers are doing online research before they contact you about products or services. Is your website doing sufficient to turn those researches into buyers?
We can help! We are passionate about making good-looking websites to help you attract and retain customers for your business.
What do you think? How did having the website benefit your business? Or do you have any suggestions? Please share by commenting below…