From black-and-white newspaper advertisements to keyword analytics, marketing trends come and go as brands lean to leverage new tech. In this ever-evolving landscape, brands can’t just depend on their tried-and-true marketing best practices. Consumer values and preferences have shifted, with actual marketing tactics following suit.
With new technologies & consumer behaviors, 2023 is set to be an interesting year in marketing. Below are 13 marketing trends and strategies to give you an advantage over your competition.
Up And Coming Types of Marketing
#1: Long-Term Influencer-Brand Relationships
Historically, one of the finest marketing strategies is word-of-mouth advertising. People are more likely to try a product or service if somebody they know and trust recommends it. Influencer marketing, which involves a collaboration between a brand and an individual with a specific niche as well as a large online following, takes that concept and modernizes it for today’s new digital age.
93% of marketing professionals use Influencer Marketing for reasons such as:
- Increasing brand awareness
- Building trust and authority
- Reaching their target audience
- Driving conversions
- Generating leads
- Setting a new trend
- Connecting to a wider market
While this form of social marketing is not new to 2023, brands are grabbing the opportunity to build more authentic connections with their target audience by engaging long-term “brand ambassadors”. These mutually beneficial relationships allow the brand to build long-term relationships with its influencer partners, whereas the influencers can maintain trust with their audience by promoting the same brand over time.
#2: Live Streaming and Video-Based Content
Video-based content is becoming the main focus area in Social Media Marketing because it can capture a viewer’s attention for a longer amount of time compared to static posts. From TikTok to Instagram reels, marketers are using bite-sized videos to drive engagement and rise brand awareness among millennials and Gen Z.
Live streaming is additionally proving to be an effective marketing trend. As per one report, consumers spend around 548 billion hours streaming through mobile devices in 2021. When paired with influencer marketing, live streaming allows likely customers to engage with influencers familiar with the product, talk about the product & make purchases all while watching the stream.
#3: Use-Generated Content
From TikTok trends to #OOTD posts, user-generated content is innovative word-of-mouth. This kind of content is original and brand-specific, created by consumers instead of brands. Unboxing videos, makeup reviews, branded hashtags as well as photo tags are all examples of how brands can take benefit of user-generated content.
Because anyone can create user-generated content, adding this tactic to your marketing strategy can take your brand’s genuineness to the next level. Consumers are 2.4 times more possible to trust user-generated content compared to content created by brands – proving that now’s the time to prioritize reality in your marketing strategy.
#4: New Targeting solutions
Google is set to phase out third-party cookies by the end of next year because of rising privacy concerns. Cookies play a part in target marketing by tracking a user’s behavior across the web therefore marketers can deliver a customized experience. So as to remain relevant, brands are testing alternative targeting solutions to continue developing extremely personalized content and ads.
#5: Improved User Experience Across Devices
User experience, or UX, is more than just a popular saying. It refers to how a person feels when interrelating with a system. Good UX design provides a positive experience that fulfills a user’s requirements and keeps them loyal to the product or brand.
Your website (and/or app) is debatably your most valuable marketing asset, and a great UX can make all the changes when convincing top-of-funnel consumers to become customers. When designing your site, keep the layout simple, comprise easy-to-use navigation, and do not overwhelm users with too much information on the main landing pages. You should also be optimizing your website for mobile, particularly since more than half of users worldwide use their phones to browse the web.
A few examples of current UX design trends include:
- Minimalism and “branding”, or websites free of intrusive advertising and popups
- Voice-activated interfaces
- Hands-free controls
- Animated elements to add intrigue
- Block web design
- “Scrolly telling,” or telling a story as the user scrolls
- Bold color
- Video content
#6: Voice Search
With the rise of digital assistants for example Siri, Alexa, and Google Home, Voice Search is becoming more popular. As per a recent study, close to half of all people are now using voice search when researching products. This trend will only grow in the coming years, therefore optimizing your websites for voice search is important. This means using long-tail keywords, natural language as well as structured data on your website.
#7: Interactive Content
To keep your viewers engaged, you need to start creating interactive content. This can include things such as quizzes, polls, and surveys. Not only will this make your content more enjoyable for your audience, but it will also help you gather valuable data about your customers and help you succeed in personalized content marketing.
#8: User-Generated Content
User-Generated Content is any content created by a user of your product or service. This can comprise reviews, testimonials, social media posts, and more. In 2023, we can expect to see more business using UGC. This is because UGC is more trustworthy and authentic than traditional marketing content. Consumers are more likely to believe reviews from other consumers than believe marketing messages from business
#9: Data-Driven Marketing
In 2023, data-driven marketing will become more significant than ever. Businesses need to use data to comprehend their customers, create targeted marketing campaigns & measure their results. Data-Driven marketing is vital because it allows you to make decisions based on facts, not guesses.
#10: Mobile Marketing
Mobile Marketing is another trend that is here to stay. In 2023, businesses will need to focus on creating mobile-friendly websites & content. They will additionally need to focus on creating mobile-friendly advertisements and campaigns. Mobile Marketing is very important because it allows you to reach your customers when they are on the go.
#11: Omnichannel Marketing Is Now Automated
Omnichannel marketing is a new method of advertising that combines digital as well as traditional channels to reach and convert consumers. Reaching and engaging your target audience includes concerted and consistent effort across multiple channels, for example, email, landing pages, chatbots, applications, social media, and blogs.
This method allows companies to better help their customers by giving them more ways to interact digitally with the company. Since marketing automation services can instantly reach millions of audiences across multiple channels with different personalization, they are becoming progressively popular among businesses. The popularity of personalization has increased alongside social media, google advertisements, and direct response strategies (both online & offline)
#12: Online Ads
Online Ads another way to be obvious among your competitors in the digital space is to have an effective online advertising strategy, Search Engines and Social Media Platforms continue to dominate the digital ad market that targets people based on their searches. Figure out which platform(s) works best for your business as well as post responsive ads on them.
You can additionally create a list of keywords for which you want your ads to appear. And to your surprise, you also have a choice of exclusive keywords for which your ads would not appear on search engines. Make the best use of presence and exclusion keyword lists to promote your business in 2023 with online ads.
#13: AI For Better Trendspotting
According to a recent study, three-quarters of marketers fail to use behavioral data for online advertisement targeting. New technology is working to make this data more accessible and reasonable for small businesses.
Artificial intelligence is composed to make a vast impact in many industries within the next few years. Marketing professionals are now leveraging AI methods for example data models, algorithms, and machine learning to better understand their target viewers. This data can help marketers optimize spending, customize and target content & personalize their customer experience.
Marketers are already gaining the benefits of Artificial Intelligence technology, such as:
- Smarter, more targeted advertisements
- Accurate trendspotting & predictions
- Better understating of buyer behavior
- Increased customer retention and trustworthiness
- Enhanced self-service capabilities
- Higher ROI through effective targeting
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