What is the difference between Organic and Direct traffic?
Before optimizing your website, your online marketers must know where the traffic is coming from. In this way, you can easily update information with the kinds of offers and choices that will excite your visitors or audience. Mainly, all websites receive two types of traffic: organic and direct traffic. In this writing, we will describe the difference between the both.
Beyond direct and organic traffic, you must know how it is classified and what the sources of this traffic are. Almost all search engines analytics tools such as Google Analytics, use a flowchart and algorithm based on the parameters set within the URL or referring website that analyse the source of traffic. Let’s check out all these sources:
Traffic from unknown referrer or other sources.
Audience or visitors from email marketing that has been appropriately labelled with an email parameter
Traffic received by a website from paid advertising via Adwords or other paid search platforms.
It is called an earned traffic, not paid.
What we get from social channels such as Instagram, Twitter, Facebook, LinkedIn.
Traffic that occurs via the recommendation of any people or through a site.
If all such sources are not fit then the traffic source is categorized under "Other" parameter.
Now we are known to the basics for all sources, now let's start a conversation on direct and organic traffic:
Direct activity is one of the most widely recognized types of traffic, and it refers to the audience or visitors who arrive from to your web place without referring site. Many visitors come to your website via another website. These links can be related to search-engines, industry-related blog posts or social media platforms. On account of a direct audience, the users or visitors does not arrive from any of these sources. Rather, visitors enter the URL of your website directly or have bookmarked your website. One of the best tips to determine the sources is to filter out the internal IP addresses.
Here comes the role of digital marketers. This type of traffic comes directly from search engines such as Bing, Yahoo or Google. If you want to increase the organic visitors you must have experts in digital marketing who has a strong SEO strategy. Websites that are optimized correctly and in the right manner help to get more visitors from search engines, thus increase users to your website.
In order to increase organic traffic, look for the ways and run monthly reports to rank your website based on the keywords searched by the audience. Your keyword selection should be based on the type of products and audience you want to target.
We at Star Web Maker
have expertise in providing both types of traffic to all our clients. We have expert digital marketers who have years of experience and knowledge to drive users to your website. We manage your visitors and help your business to boost them. We always apply the strategies that are the most suitable and best fit according to the type of your services and products.