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Difference between on page and off page Optimization in SEO

off page and on page optimization

On Page SEO-The Process to Optimizing different parts of a websites, its also known as On-site SEO that affect your search engine rankings. On-page SEO, you can grow the traffic on your own websites and individual page by SEO techniques.

On-page SEO optimization needs to be continuous relevant to your websites to maintain or improve the ranking. In this technique, the relevant keywords or key phrases that the user might type has a prominent position, includes headings, page titles, domain names, and images. The main element involved in on-page optimization:

Title Tag Optimization

The Title tag is most important web optimization element that helps to increasing the ranking. This tag should be descriptive that help the visitors learn more about your business and services. The title tag is indexed on the improve search engine rankings , so the title tag is more important than other components.

Meta tag

Metatag is a short description of your web page. Mega tags descriptions is distinct from other pages.

H1,H2,H3 Tags

You must optimize your content for H1-h6 tags. You should only have one H1 tag containing the keywords or key phrases you want your search engine results pages SERPs page to be optimized for.

Content Quality

Content writing is a very important feature to drive more traffic to your site. By updating your content with fresh information on the regular basis with proper keywords and phrases that increase the ranking of your websites.

Keyword optimization

Adding some unique keywords to your website is important but keyword stuffing can result in a penalty by Google.

Internal Link optimization

Proper link building improves your site’s quality.This will help search engine to index your site and also provide a way for users to find relevant content on your site.

Image optimization

The Image Optimization method can make your websites unique and attractive as according to online active consumers. Search engine spiders can only read text and not images, so special tags are used to make them understandable to search engines.

Off Page SEO-Off page SEO depends on another web page to increase your site rankings. Off-page optimization mainly deals with link building. It’s a process of obtaining new links that are given priority by search engines. The Strategic link building increases the traffic to your website and its make high position in Google.

Off page SEO can also include the use of social media, social bookmarking and blogging as a way to attract links to your website.

Link building-The increasing ranking of your website depends upon link building, not only the quantity of links but the quality of links. Adding some  external links to your site can increase the traffic and quality of your site and make it rank higher. The websites from where these links come, you need to add links from websites that are high rated.

Social media marketing-The social media marketing will make more effective your websites, attractive and more people can find your profile and visit you. Social media optimization is a very potential method for promoting online business and brand.

Social bookmarking-Search engines indexing the top social bookmarking websites and this can help your website increase its ranking. This is a great strategy for brand building.

Both On-page SEO and off page SEO are important in bringing valuable traffic to online businesses. We  need to understand the difference between on page SEO work and off-page SEO and use it to implement the right marketing strategy.

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